Jim Schibler
Product Management Leader
Bringing Clarity to a Complex World
RESULTS: Brochures
I've worked on many brochure projects, as either sole author, collaborator, editor, or advisor. The three examples here illustrate my brochure copywriting style and my sense of layout and design.
Chromeleon 6 Brochure

The marketing challenges of this award-winning 12-page document were to position a complex scientific software package as both powerful and easy to use, and to address a range of issues of key concern to a diverse audience.
Bold graphics gave a dramatic feel to the brochure, while the clearly laid out spreads covered major themes and helped different readers quickly find specific information of greatest interest to them. "Punch points" at the bottom of each spread helped reinforce key product advantages, and provided a framework that helped sales staff in their discussions with prospective customers.
Virtual Column Brochure

This 8-page document laid out the value propositions of a novel accessory product whose market target was a subset of Chromeleon customers.
Key challenges of the design were to introduce in-silico modeling of analytical processes to people unfamiliar with the concept without boring those who had some prior exposure, and to overcome skepticism resulting from the mediocre reputation of traditional separation modeling software.
Another requirement was to tie in closely with the parent Chromeleon 6 product; this was done by using layouts and graphical elements similar to those of the Chromeleon 6 brochure.
Chromeleon 7 Brochure

This 12-page brochure introduced a major new generation of the software. Its focus was to convey substantial new value, while reassuring current customers that upgrading would be worth the effort.
Chromeleon's key value proposition of delivering both power and usability was refined down to a memorable phrase:
Simply Intelligent.
The spreads of the brochure expand upon the theme, while showcasing key new features provided by the new software generation.