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LEARNING:  SIG Topics

When I managed the SD Forum Marketing SIG, I recruited experts who presented material covering a wide range of marketing related topics.  Though my primary goal was to serve the interests of the SIG membership, putting together the program had the effect of giving me a customized course in best practices of marketing.

Marketing SIG Topics:

 

  • Using Online Surveys for Customer Feedback and Market Research

  • 1:1 Marketing in the Age of Electronic Relationships

  • Making Money in the New Millennium

  • Publish or Perish: Why an E-Mail Newsletter is Critical to Your Business

  • Tailoring Your Messages for Real People

  • "Chasm Companion" (new book by Geoffrey Moore)

  • Real-Time Competitive Analysis

  • Panel Discussion: Branding

  • E-Volve-or-Die.com: Thriving through E-Commerce Management

  • More Customers Than You Can Handle

  • Weatherproofing Your Career

  • Web Project Management

  • 7 Keys to Effective Publicity

  • Designing Web Sites for Usability

  • Gaining Competitive Advantage by Improving Your Management

  • Market Intelligence at Web Speed

  • Marketing Campaigns

  • Trademarks and Domain Names

  • Funny Money: Accounting Issues in the Software Business

  • 2001: An Ad Space Odyssey

  • Best Practices in Product Management

  • Presentation Skills

  • When and How to Use Marketing Consultants

  • Improving the Efficiency of the Selling Process

  • Ethics in Marketing

  • Marketing Yourself to a Roomful of Strangers

  • Culture.com

  • Panel Discussion: Strategic Alliances

  • Technology Marketing in Troubled Times

  • E-mail Makeovers

  • Optimizing Software Pricing

  • Revenue and Profit Drivers - Sales Training for Everyone

  • Selling to the Old Brain

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