Jim Schibler
Product Management Leader
Bringing Clarity to a Complex World
RESULTS: Presentations
Unlike many people, I enjoy public speaking. When I prepare a presentation, I carefully consider the audience viewpoint, and I strive to deliver content that's clear, compelling, and engaging.
I've done many types of presentations for various purposes: sales, training for customers and/or co-workers, business management, scientific / technical education, and more. Below are just a few examples.
Mini-Seminar for Customers
This mini-seminar was used to introduce Chromeleon 7, a new-generation software product that provided dramatic improvements in usability and functionality, at the Pittsburgh Conference, the largest trade show of the analytical instrument industry. The presentation needed to capture the interest of prospective customers, while also providing existing customers with compelling reasons to consider upgrading.
Pre-Show Sales Training
This presentation was used to brief about 100 people (in sales, marketing, service, and management roles), who were about to staff a trade show booth, about our newest software developments. Clearly, a 45-minute presentation would not be able to provide in-depth training; the goal here was to provide staff with enough basic information to be able to competently converse briefly with booth visitors about the software.
Even though this was delivered just before lunch in an all-day marathon training session, I was able to keep the audience engaged, informed, and entertained, and they retained enough of the information to perform very competently in the booth.
Scientific Presentation
This technical paper discusses issues related to the uncertainties of measurements, and describes techniques and tools for managing those uncertainties more effectively.
The same material was also presented in poster format at the Pittsburgh Conference, and it generated a very high number of reprint requests from people across a range of industries, government agencies, and academic institutions.
Executive Briefing
This presentation was used to provide the executive team with a clear understanding of the positioning of two software releases: Chromeleon 6.8, which was already well established in the field and well liked by customers, and Chromeleon 7.0, a new-generation replacement product into which the company had invested hundreds of man-years of development. The executives needed to know what the customers and the company would gain in moving from 6.8 to 7.0, and gain confidence that the software team was making the right move.
